We’re capturing the reality behind our industry. Real data. Real professionals. Real insight.
The Business of Signs — Unfiltered.
We’re capturing the reality behind our industry. Real data. Real professionals. Real insight.
Understanding the Sign Industry
Our Mission — and Our Why
At Sign Industry Research™, our mission is to bring transparency, accountability, and dignity to the trade that builds the visual language of modern commerce.
From storefronts and stadiums to hospitals and highways, our work shapes how the world sees itself — yet the people behind it remain largely undocumented and undervalued.
That’s what this initiative is changing.
We gather real operational, pricing, and workforce data directly from professionals in the field — not surveys filtered through marketing agencies or assumptions made in boardrooms. Every response helps reveal the true conditions, challenges, and opportunities that define our craft today.
But this is more than data. It’s the foundation for reform — the evidence base for better pay structures, smarter workflows, and stronger professional standards.
By participating in the Market Pulse Study, you’re not just filling out a form.
You’re helping the industry see itself clearly for the first time — and laying the groundwork for a new era of professionalism, transparency, and respect.
Why Your Input Matters
Your voice helps shape the future of our trade
Every day, sign professionals balance creativity and constraint — navigating pricing pressures, production deadlines, supply challenges, and the shifting expectations of clients who rarely see the full scope of what it takes to bring a sign to life.
This study exists to document that reality — not filtered data, not marketing spin, but your actual experience. The insights you share will reveal the true state of the industry: where it’s thriving, where it’s struggling, and where change is overdue.
Your participation helps build something larger than any one shop or project — a transparent, accountable, and sustainable future for everyone who designs, fabricates, installs, and maintains the signs that define our world.
This is more than a survey.
It’s a chance to help the industry finally see itself — clearly, honestly, and on record.
Because if we don’t define the truth of our industry — someone else will, and they’ll get it wrong.
Study Principles
Independent.
Conducted without corporate sponsorship or influence.
Anonymous.
Responses are never tied to individuals or companies.
Data-Driven.
Findings are based on verified, field-reported data from real professionals.
For Professionals.
Built by sign industry veterans — for the people who keep it running.